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Dorset Branding Guidelines
Dorset Branding Guidelines
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Primary Brand Colours
Charcoal
Cmyk 75/65/55/55
Rgb 50/62/72
Web #323e48
Pantone 432c
Red
Cmyk 4/100/98/0
Rgb 220/43/38
Web #dc2b26
Pantone 485c
Secondary Brand Colours
Light Grey
Cmyk47/32/30/0
Rgb151/164/173
Web #97a4ad
Pantone 7543c
Orange
Cmyk0/62/90/0
Rgb234/118/49
Web #ea7631
Pantone 158c
Yellow
Cmyk5/10/85/0
Rgb245/215/79
Web #f5d74f
Pantone 7404c
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A. Clear space
Ensure that a distance equivalent to the height of the icon in the logo is left clear.
B. Minimum Size
35mm wide in print, and 160 pixels wide for digital applications
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Primary Brand Colours
Charcoal
Cmyk 75/65/55/55
Rgb 50/62/72
Web #323e48
Pantone 432c
Red
Cmyk 4/100/98/0
Rgb 220/43/38
Web #dc2b26
Pantone 485c
Secondary Brand Colours
Light Grey
Cmyk47/32/30/0
Rgb151/164/173
Web #97a4ad
Pantone 7543c
Orange
Cmyk0/62/90/0
Rgb234/118/49
Web #ea7631
Pantone 158c
Yellow
Cmyk5/10/85/0
Rgb245/215/79
Web #f5d74f
Pantone 7404c
Using the Dorset Logo
A. Clear space
Ensure that a distance equivalent to the height of the icon in the logo is left clear.
B. Minimum Size
35mm wide in print, and 160 pixels wide for digital applications
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